ERICA FOWLER

I am a detail-orientated communications and social media professional with six years of experience, including three and a half years managing social efforts for a prominent brand. With a degree in public relations, I bring a strong understanding of how paid, owned, earned and shared media work together to help brands build and maintain meaningful, lasting connections with target audiences. My strengths and interests lie in crafting compelling stories and content, executing dynamic digital campaigns and building collaborative relationships with diverse partners.

VANDERBILT UNIVERSITY

Currently, as a Senior Social Media Specialist in Vanderbilt University’s central communications and marketing unit, I develop and implement the successful operation of organic and paid social media campaigns across all of the university's flagship (@VanderbiltU), alumni (@VanderbiltAlumni) and chancellor (@VU_Chancellor) accounts. In this position, I contribute to the full spectrum of social media operations— from strategy development and content calendar management to copywriting, publishing, paid boosting, performance reporting and social monitoring.

AKRON-CANTON REGIONAL FOODBANK

Previously, as a Social Media & Communications Coordinator at the Akron-Canton Regional Foodbank, a Feeding America affiliate, I strategically conveyed the organization's mission through social media, newsletters and direct collaboration with the news media, maintaining a consistent voice across all channels.

KENT STATE UNIVERSITY

Prior to Vanderbilt University and the Akron-Canton Regional Foodbank, I gained valuable experience working in the central communications and marketing unit at my alma mater, Kent State University, where I contributed to both social media and public relations efforts for the university.